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Showing results for ISSN matching 0019-8501

When to bundle or unbundle products

JOURNAL ARTICLE published February 1993 in Industrial Marketing Management

Authors: Dorothy Paun

https://doi.org/10.1016/0019-8501(93)90017-2 Actions

A quantitative exploration of communication's role in determining the governance of manufacturer–retailer relationships

JOURNAL ARTICLE published August 2004 in Industrial Marketing Management

Authors: Mary T. Holden | Thomas O'Toole

https://doi.org/10.1016/j.indmarman.2004.02.003 Actions

Customer-Oriented Invoicing in Exporting

JOURNAL ARTICLE published November 2000 in Industrial Marketing Management

Authors: Patrik Anckar | Saeed Samiee

https://doi.org/10.1016/s0019-8501(00)00125-5 Actions

Forecasting the potential for new industrial products

JOURNAL ARTICLE published August 1991 in Industrial Marketing Management

Authors: David L. Kendall | Michael T. French

https://doi.org/10.1016/0019-8501(91)90015-8 Actions

Editorial Board

JOURNAL ARTICLE published February 1986 in Industrial Marketing Management

https://doi.org/10.1016/0019-8501(86)90038-6 Actions

Editorial Board

JOURNAL ARTICLE published March 1975 in Industrial Marketing Management

https://doi.org/10.1016/0019-8501(75)90011-5 Actions

Forecasting first owner sales of consumer durables

JOURNAL ARTICLE published March 1974 in Industrial Marketing Management

Authors: S.S. Mathur | H. Padley

https://doi.org/10.1016/0019-8501(74)90024-8 Actions

Editorial Board

JOURNAL ARTICLE published October 2005 in Industrial Marketing Management

https://doi.org/10.1016/s0019-8501(05)00106-9 Actions

The evolution of technology assessment

JOURNAL ARTICLE published February 1978 in Industrial Marketing Management

Authors: Michael J. Cleary | Horace W. Lanford

https://doi.org/10.1016/0019-8501(78)90029-9 Actions

Special issue on business-to-business marketing in the BRIC countries

JOURNAL ARTICLE published January 2011 in Industrial Marketing Management

Authors: Peter J. LaPlaca

https://doi.org/10.1016/j.indmarman.2010.11.003 Actions

Industrial market research

JOURNAL ARTICLE published October 1972 in Industrial Marketing Management

Authors: Ove Brandes | Uno Zackrisson

https://doi.org/10.1016/0019-8501(72)90059-4 Actions

The deterrence effect of Guanxi on opportunism: The moderating effects of “three institutional pillars”

JOURNAL ARTICLE published April 2021 in Industrial Marketing Management

Authors: Zhikun Zhang | Chuang Zhang | Jeanine Chang

https://doi.org/10.1016/j.indmarman.2021.02.002 Actions

The processing of information by industrial buyers

JOURNAL ARTICLE published December 1974 in Industrial Marketing Management

Authors: George Luffman

https://doi.org/10.1016/0019-8501(74)90034-0 Actions

Exhibited trust and excessive knowledge specificity: A competitive altruism hypothesis

JOURNAL ARTICLE published April 2017 in Industrial Marketing Management

Authors: Taewon Suh

https://doi.org/10.1016/j.indmarman.2016.06.002 Actions

Processes of business model evolution through the mechanism of anticipation and realisation of value

JOURNAL ARTICLE published November 2020 in Industrial Marketing Management

Authors: Christopher Nailer | Gary Buttriss

https://doi.org/10.1016/j.indmarman.2019.04.009 Actions

Riding the waves or rocking the boat? Benefits and unintended consequences of customer growth strategies

JOURNAL ARTICLE published November 2022 in Industrial Marketing Management

Authors: Andrew T. Crecelius | Justin M. Lawrence | Jessica L. Ogilvie | Adam A. Rapp

https://doi.org/10.1016/j.indmarman.2022.10.004 Actions

Bouncing back in turbulent business environments: Exploring resilience in business networks

JOURNAL ARTICLE published November 2022 in Industrial Marketing Management

Authors: Julia V. Bondeli | Malena I. Havenvid

https://doi.org/10.1016/j.indmarman.2022.10.022 Actions

Using a ‘lens’ to re-search business markets, relationships and networks: Tensions, challenges and possibilities

JOURNAL ARTICLE published January 2022 in Industrial Marketing Management

Authors: Ilkka Ojansivu | Christopher John Medlin | Poul Houman Andersen | Woonho Kim

https://doi.org/10.1016/j.indmarman.2021.10.008 Actions

Co-development as a marketing strategy in the construction industry

JOURNAL ARTICLE published February 2007 in Industrial Marketing Management

Authors: Florence Crespin-Mazet | Pervez Ghauri

https://doi.org/10.1016/j.indmarman.2006.02.011 Actions

Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets

JOURNAL ARTICLE published May 2018 in Industrial Marketing Management

Authors: Yeyi Liu | Thomas Foscht | Andreas B. Eisingerich | Huei-Ting Tsai

https://doi.org/10.1016/j.indmarman.2017.12.016 Actions
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